The video starts from the observation that men are stopping giving their attention to women and no longer making the first move in seduction. Several speakers claim that this withdrawal is a voluntary response to women who treat male attention as a given or qualify flirting as an "insult" or "harassment". Some argue that dating apps have trivialized attention, leading men to focus on themselves or adopt the "flow zone". One speaker mentions the closure of an app called "fruits" and changes on Tinder as evidence of a systemic decline. Conversely, a clip shows a woman asking men to continue flirting with her in the street, while another speaker advises men to leave when effort is not reciprocated.