Our method · step 01 of 10

Build the corpus

Three countries, seven orientations, YouTube and TikTok channels chosen and coded by the team. The English-language corpus was extended in October 2026; its classifiers will soon be trained.

  1. 1Three countries on YouTube and TikTok. France, Quebec and the United States.
  2. 2Each channel is chosen and coded by the team. It gets a country, an orientation and a language.
  3. 3Seven orientations; the far right is deliberately over-represented.
  4. 4The English-language corpus was extended in October 2026; its classifiers will soon be trained.
Countries
France, Quebec, United States
Orientations
seven research categories, assigned to the whole channel
Writes
the list of tracked channels, with country, orientation and language
Corpus

The channels and their orientations

YOUPOL tracks 26 YouTube and TikTok channels (Quebec), mostly French-language, chosen for their audience and their place in online political debate.

Channels were selected iteratively. An initial list based on audience figures, previous research and media monitoring was extended by snowball sampling from YouTube’s recommendations. Each of the three TikTok accounts continues a YouTube channel in the corpus. The videos of one channel closed since its selection remain in the corpus and count in the trends.

The English-language corpus was extended recently. Two manosphere channels were added on 2 October 2026, then eleven American channels on 4 October 2026. The classifiers in service are trained on French; their English counterparts will soon be trained and deployed. Until then, the sentences of these channels count neither in the shares of political sentences nor in the theme shares. Their videos are transcribed in the spoken language, summarised in French and English, and the public figures they name are counted like the others.

The far right is deliberately over-represented in the corpus, to allow a fine-grained analysis of its discourse. Each channel receives an orientation. This research category is assigned by the team from the channel’s content and may differ from how the channel presents itself. A channel keeps its orientation for all its videos.

15Far right
8Manosphere
2Conspiracism
1Culture
The seven orientations
Far right
Channels that promote an ethno-nationalist, anti-immigration or authoritarian discourse.
Conservative right
Channels of the American conservative right, institutional or media-based, distinct from the far right.
Left
Channels with progressive positions, included for comparison.
Manosphere
Channels that promote anti-feminist or “red pill” ideologies.
Conspiracism
Channels centred on conspiracy narratives, which often overlap with far-right discourse.
Libertarianism
Channels that defend individual freedom, economic freedom in particular, against the state.
Culture
History, culture or entertainment channels that address political questions.
Project paper